Technology – Based Strategies
Excess capacity may be dictated by the technology. If the only efficient way to increase capacity is in plants of relatively large size, a firm will have to maintain some excess capacity or risk being caught short by an unexpected increase in demand.
Excess capacity may also be dictated by marketing considerations. Where distributors’ services are essential to commercial success and manufactures do not integrate forward into distribution, a manufacturer will have to convince distributors to support his product. Excess capacity will demonstrate a commitment to distributors that the firm that has invested in the capacity is in the market to stay. [Read the rest of this entry...]

Any person who shall be injured in his business or property by reason of anything forbidden in the antitrust laws may sue therefore in any district court of the united states in the district in which the defendant resides or is found or has an agent, without respect to the amount in controversy, and shall recover threefold the damages by him sustained, and the cost of suit, including a reasonable attorney’s fee.
The federal trade commission act introduces our next topic: the methods by which the antitrust laws are enforced.
The remaining basic piece of U.S. antitrust legislation is the Federal Trade Commission (FTC) act. Section 1 of this act established the independent federal trade commission, with five members.
